I do hate to be a contrarian, but I just can't get excited about the RBC/CocaCola torch coming through the area today.
The way it's being done is just a little... offputting for me. It seems as though we've dropped right into the rabbit hole, everyone knows and we're all going along with it for some reason I can't quite fathom.
For me, there's something wrong with having the flame driven from town to town for a wee jog down the main street by two or three people from some other town, people who, to qualify for their spot, handed over more information to marketers than they have to their spouses, people who then have the chance to buy their metre-long lighter for something like 200 bucks, or so I've heard.
If you're headed to Elmvale, the flame will be trotted out at the main corner of town for five minutes at 11:40.
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